Search results for "Consentement à payer"
showing 6 items of 6 documents
Impact of reducing fat, salt and sugar in commercial foods on consumer acceptability and willingness to pay in real tasting conditions: A home experi…
2017
International audience; Decreasing obesity or cardiovascular disease can be achieved by eating healthier foods with reduced contents of fat, salt and sugar. However, these ingredients have a significant impact on the sensory quality of the food products that contain these ingredients, especially cooked sausage, chorizo, dry sausage, cheese and muffins. In this study, consumer appreciation of these five commercialized products (non reformulated versions) and their respective reformulated versions with reduced contents of salt, fat and sugar was tested. An original home experiment was performed to assess consumer appreciation in natural consumption conditions. The experiment was divided into …
Information nutritionnelle, choix et caractéristiques des consommateurs
2012
Consumers’ food decisions are based on the information they receive and on their own individual characteristics. This paper is based on an experiment using experimental economics and sensory evaluation to measure individual characteristics of participants and to analyze the impact of nutritional information relative to orange juice. The aim is to explore the potential link between specific characteristics (risk aversion, time preference) and the reactions of consumers to nutritional information. The results show that participants react significantly to this information supplied, positively for the pure orange juice and a negatively for orange nectars. In addition, “risk averse” individuals …
Apports des mesures de consentement à payer dans l’étude de l’acceptabilité de produits alimentaires bénéficiant d’informations nutritionnelles
2010
Used in a laboratory or survey setting, the declarative methods are very widely used to estimate the consumers preferences. The experimental economic incentive methods allows to make up for hypothetical bias which can affect purely declarative methods. This work sets out several experiments based on methodological comparisons allowing to test the inter-methods validity and to begin external measure validity question. In line with literature previous works, this work allows to highlight assets and limits of the non-hypothetical measures (BDM mechanism and real choice experiment), first one relative to another, second relative to hedonic measures. Two major results were obtained. First, the B…
The role of guilt in the willingness to pay : application to purchase for the child and to purchase organic food products
2011
Guilt in marketing is a concept which is mostly analysed by anglo-saxon researchers. French research on this topic is limited. This concept has always been analysed as a persuasion tool or after a purchase. The guilt that could explain a consumer’s purchase doesn’t seem to have been analysed much. The purpose of this thesis deals with the following topic : the role of guilt in the consumer behaviour. We have particulary wondered whether guilt stimulation could increase the willingness to pay.
Impact of information and in-home sensory exposure on liking and willingness to pay: The beginning of Fairtrade labeled coffee in France.
2015
This study was conducted to assess how the Fairtrade label interacts with the perception of intrinsic product characteristics on liking and purchase decisions and to estimate the evolution of this interaction after exposure to the coffees and/or exposure to ethical information. In a first session, 119 consumers gave liking scores for 2 regular and 2 Fairtrade coffees under a blind tasting condition. Then, they were asked to indicate the maximum price they would pay for each product in 2 auctions taking place under different information conditions. In the first auction, participants saw the packaging but did not taste the coffee; in the second auction, they could both taste the coffee and se…
Proximité ou ultra-proximité du lieu de fabrication des produits non alimentaires : quels effets sur les préférences et le consentement à payer ?
2023
Abstract: Products promoted as being made in France (MIF) are supposed to attract consumers and justify higher prices. Indeed, they maintain greater proximity to local consumers. We can therefore wonder whether greater spatial proximity, with products manufactured in the region or department of the consumer, would be associated with better reactions in terms of preference and willingness to pay (WTP), in particular in the case of non-food products not typical of the territories (less studied cases). Based on the literature on proximity and country of origin (COO) effects, three hypotheses are proposed and then tested using the conjoint measures method on a representative sample of the Frenc…